Hildr Shirt

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  • Regular price $25.00

Life is a hildr (Old Norse "battle") and you should do everything to stay ahead of the enemy and to not be defeated by the daily obstacles thrown in front of you. We do this by becoming connected to our primal roots. We have been taught to hide our primitive ways when in reality, we should embrace it. Every morning you should awaken with an absolute fury that your ancestors had to take on the world. This starts by planning for the next day, every evening before bed. That way you know your plan of attack as soon as your eyes open. It starts by not pressing the fucking snooze button, because by doing so, you're saying that 10 extra minutes of sleep is more important than your goals. Every negative action pushes you back from obtaining victory.

  • 4.5 oz., 30/1 fine knit jersey
  • 100% ring-spun Vinland cotton
  • Reactive-dyed for longer-lasting color
  • Prewashed to minimize shrinkage


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